Lately, I have been helping out my wife by making graphics for her side business (DeskMate, a VA service for people on-the-go and need help with day to day activities), creating all sorts of things in a cute and simplistic style. She decided she liked the DeskMate icons so much, she asked me if I could make her a custom Facebook banner in the same style, one that encompassed what she was all about. She ended up sending me several reference images, having to do with Veganism and whatnot, and I was very glad to be able to help her out, once again. I asked her what her 3 favorite fruits and 3 favorite veggies were, and drew them up using the pen tool. I was originally going to place each of the food icons in rows and columns, trying to take up as much of the background of her banner as possible, but I decided to challenge myself just a little bit, and made the icons radially surround a centerpiece instead (which eventually became a block of smiling tofu). The banner was looking nifty and I even told my wife I could make her a wallpaper or even other types of banners (like for her LinkedIn or whatnot) in the same style.
She was pleased, but she felt something was missing, so she went back and decided to send me even more reference images, but this time of famous people she looked up to (most, if not all of them, being Vegans, themselves). I took the best of the best of each of the 10 people chosen (not including myself), and we both decided to have them lined up on the bottom – each being of a different color – with my giant head rising up in the background like some sort of blonde phoenix. I was somewhat against my face being the new centerpiece for a banner that was to grace her Facebook, but she said I was one of her inspirational heroes, as well, and I humbly agreed to putting myself on it, after all.
After creating several marketing and advertising pieces for free for clients, mentors, and friends, I thought I’d actually try to make some money my with degree, and branch out even further create stuff either from scratch, or from the mind of a client or business. Luckily for me, the previous president of PTK (the one who I collaborated on two projects already), who I also graduated with, was looking into a few projects of his own, and wanted me to help him with a certain brand he wanted to start up.
Having gone to other artists before me, and being either deceived by them, or completely ignored after paying for services still not rendered, I assured him I was not like that, and our professional relationship blossomed from there! I have made many pieces for him over the past year, and will apparently continue to do so for a time, and the first of all of them created was the brazen “banner” you see above, not to be confused with wanting to kill “those who smoke crack,” but rather kill those who “deal crack” (my client’s words, not mine). In either case, he wants to develop a very crass-styled, guerilla type of marketing here in the near future, and we will have plenty of pieces to show for it by then!
After creating the PTK stickers with the president of our chapter at the time, and seeing that people were actually intrigued, we decided to create further marketing implementations by coming up with a banner that could be used on campus or even used at “table events” (where current members go out to spread the word of PTK and try to garner new ones). After a year of going back and forth with certain photographers, newly inducted presidents, and the marketing staff, this version of the banner was agreed upon for a time, but a newer type of template was eventually used as the main banner for the Bluegrass chapter of PTK.
*I apologize about the white of the banner bleeding into the white of the background, but there is a border that goes all around it to keep everything in.
Trying to stretch myself and what I thought I was capable of, I started wanting to make even more advertising and marketing pieces for not just my school or honor society, but for actual businesses, as well! One such business was a local, small-numbers, short-lived company called Altelier VR, run by a mentor of mine in the video game industry. She wanted to branch out and take her VR headsets on the road, as well as into the homes of potential clients, or even other businesses, themselves.
With a large list of possibilities for this newly-created service, we began to brainstorm together what services would be the most pertinent (especially in our local area), and which of those we should advertise the most. One possibility was to create a fairly tall banner that would both captivate and inform those who would be coming up to our booths at job fairs, video game conventions, and other events, and let them know what we could offer them. Eventually, we decided on two different templates for the banner in question, but never got the chance to get them printed.