In one of my previous posts, I unveiled the first piece from a new brand line (of stickers, logos, shirts, bumper stickers, etc.) that I’ve been contemplating on for the past few years. I also mentioned a little bit of history of this new brand (by the name of “Death by Design”), and talked about how it came to be and what I was wanting out of the project. In this post, I’ll keep going over a bit of what I hope to get out of it, and present the second piece I’ve worked on recently.
Death by Design, as somewhat mentioned on the Fiends For Coal sticker post, is a modern day brand that invokes the simplest of questions: are we doing what is best for ourselves and our planet? Albeit being a very generalized question, it allows me to branch out on ideas and have an arsenal of satirical, yet truth-infused pieces that could be developed. For example, with the Fiends For Coal sticker (the original version saying “Friends of Coal”), it should engender curiosity and wonder; who are these “friends” of coal? Are they friends of normal people? Are they friends of safe and renewable energy resources? The answers to the two latter questions, would sadly be a “no.” I won’t go back into my thoughts (based on empirical data) on how archaic coal is in the modern day, for one can go back and read that post.
Going back on the question of “why,” I would like to point out that a lot of businesses and institutions in America (and perhaps the rest of the world, I am not going to assume too much) say one thing and do another, completely disregarding their prior promises and the health and stability of the masses. They care more about the machine – rather the parts or tools; namely us – because from their mighty, on-high, narcissistic perspectives, they truly believe any end is justified through whatever means is necessary, and if they can save a buck by feeding you a slow-acting poison, they will certainly oblige.
That’s where my next piece comes in. Most people don’t realize, nor care, that Wal-Mart is one of the biggest retail stores in America, and has integrated itself so deeply into the land of this country, that ripping it out could see unforeseen consequences. I say this, because they are one of the biggest reasons so many family owned businesses have either been bought out, or bull-dozed over, in the past 20 years or so. I am not going to even mention how they treat their employees, because to be honest, if one works at Wal-Mart, they are a masochist and must enjoy the torment and are not worth mentioning here. The products they sell to these misguided people (most of which are poor) are of the worst quality, selling food brands that act as physical and mental poisons, selling clothing brands that are made of the most flammable materials, selling stuff so low that other stores just can’t compete (and hence, go out of business, as well), etc, etc, etc. Suffice to say, I hate Wal-Mart for objective reasons, have been boycotting them for 6 years (of which I always suggest others of doing the same), and expect them to be as pertinent as metal socks in the coming future; one can hope and dream!